Frequently Asked Questions
about SearchShifter™ and AI Visibility
This FAQ page covers the most common questions about Generative Engine Optimization (GEO), AI visibility, and how SearchShifter™ makes your website quotable by AI engines like ChatGPT, Gemini, Claude, and Perplexity.
Search trends and Visibility
Are people using Google less now because of AI?
Yes. Clicks from Google are dropping as AI tools answer questions directly on results pages. SearchShifter™ focuses your site on AI visibility so you appear in those answers.
Generative Engine Optimization (GEO)
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making your website, content, and brand highly visible and quotable to artificial intelligence tools such as ChatGPT, Gemini, Claude, and Google AI Overviews. It includes structuring your content with clear answers, question-based headings, hidden signals, glossary terms, and schema so AI systems can easily understand and cite your business.
Appearing in AI Answers
Can I pay to show up in AI answers?
No. There is no paid placement. AI tools choose based on clarity, authority, and relevance. SearchShifter™ makes your answers quotable without ads.
Last updated: October 10, 2025