Takeaway: A glossary makes your brand quotable by large language models such as ChatGPT, Gemini, and Claude. SearchShifter™ automatically builds both the visible glossary and the JSON-LD schema that help AI engines understand and cite your terms accurately.
What It Is
A glossary is a structured list of key terms and definitions that describe your business, services, and industry language. For people, it explains what you mean. For large language models, it defines how your brand’s expertise connects to topics they are asked about. When written in both visible text and structured schema (DefinedTermSet and DefinedTerm), a glossary becomes part of how AI systems index, quote, and summarize your content.
Example: When someone asks ChatGPT about “Generative Engine Optimization,” it can recognize the term from SearchShifter.ai’s glossary, use its definition, and cite the brand as a source.
What It Does
A glossary builds clarity, authority, and discoverability. It shows AI engines your language model, terminology, and topical boundaries. Businesses with structured glossaries are 40 to 60 percent more likely to be quoted correctly in AI-generated summaries and AI Overviews because their definitions give models explicit facts to use. SearchShifter™ automates this by generating both the visible glossary and matching JSON-LD schema behind it.
Before: Your site’s keywords are readable by search engines but invisible to large language models.
After: Your terms are defined, linked, and quotable by AI systems that summarize and recommend your brand.
How To Use It
- List 10 to 20 terms your customers or industry frequently use.
- Write short, clear definitions in plain language — one idea per sentence.
- Add internal links to your key pages for context.
- Use SearchShifter™ to publish your glossary and auto-generate the schema.
- Check visibility with the AI Light Checker to see which terms are being read.
Track this first: How often your glossary terms appear in AI-generated summaries or snippets referencing your business.
Strengths and Limits
Strengths
- Improves accuracy of how AI systems describe your business.
- Strengthens internal linking and topical authority.
- Increases the chance your brand is quoted by name in AI answers.
Limits
- Needs periodic updates to match new products or services.
- Glossaries with jargon or vague definitions can reduce clarity.
- Schema must stay valid and consistent across the site to be effective.
SearchShifter™ Q & A
What is SearchShifter™?
SearchShifter™ is a Generative Engine Optimization (GEO) and AI Visibility Optimization system that helps businesses make their websites quotable and nameable by large language models. It includes a WordPress plugin that structures your content, glossary, and Q & A data for better AI recognition.
How does SearchShifter™ work?
SearchShifter™ analyzes how AI engines read and quote your content. It builds the schema and structure that large language models use to understand your brand. It outputs both visible and hidden signals such as JSON-LD, FAQPage, and DefinedTermSet schema so AI systems can accurately reference your business in responses.
Glossary
- Generative Engine Optimization (GEO): The practice of optimizing digital content so large language models can quote and summarize it accurately.
- AI Visibility Optimization: The process of structuring online content for readability and recognition by AI engines such as ChatGPT and Gemini.
- DefinedTermSet: A schema type that lists and links all glossary t