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SearchShifter™

AI Referral Traffic

Definition

AI Referral Traffic is website traffic generated when users click a link from an AI-generated answer and visit the referenced website.

Why It Matters

AI Referral Traffic helps businesses understand how often AI-generated answers lead users to visit their websites.

Simple Example

Someone asks an AI system, "How do I choose the right accounting software?" The AI includes a link to an accounting software company's website, and the user clicks the link to learn more. That website visit is AI Referral Traffic.

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