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SearchShifter™

Generative AI

Definition

Generative Artificial Intelligence (Generative AI) is a type of artificial intelligence that creates new content, such as text, images, audio, video, or computer code, in response to a user's request rather than simply retrieving existing information.

Why It Matters

Generative AI powers many of the AI systems people use to ask questions, generate content, and receive AI-generated answers, making it an important technology for businesses that want to improve their AI visibility.

Simple Example

Someone asks an AI system, "Write a welcome email for new customers." Instead of finding an existing email online, the AI creates a new email based on the user's request.

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