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SearchShifter™

Natural Language

Definition

Natural language is the everyday way people speak and write to communicate with one another. AI systems use natural language to understand questions and generate conversational answers.

Why It Matters

Writing in natural language helps businesses communicate more clearly with both people and AI systems while reducing the need for promotional or keyword-focused content.

Simple Example

On its FAQ page, a family law firm writes, "How do I choose a lawyer for a child custody case?" instead of using a keyword-stuffed heading like "Best Family Lawyer Sacramento Child Custody Attorney."

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